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What Is A 100 Point Web Presence Check?

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So What Is A 100 Point Web Presence Check?

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WEBSITE

  • Website Design

    The design of your website is very important as it is often the first interaction you have with your clients. Websites often look dated, unprofessional, are slow to load and do not work on mobile devices. These are all important factors that will determine if a potential client contacts you.

  • User Experience

    How easily can your users find the content they are looking for on your website? For example: a clear indication of the products and services you offer. Many websites are failing in this department.

  • Content Creation

    How often do you update your website? Are you blogging regularly so that both users and Google are finding useful resources when they visit.

MARKETING

  • Search Engine Optimisation (SEO)

    SEO is the process of optimising your website so that it appears at the top of Google when a user performs a search. Do you know what keywords your ideal clients are using? Are they driving qualified traffic to your website? Having an effective SEO strategy in place is the most important item in marketing your business online.

  • Social Media

    Is your business using social media to attract and engage with clients? Which ones are you using? Every business is different so should take a different approach to the social network used, the type of content used and the frequency of publication.

  • Lead Generation

    Have you heard of the leaking bucket theory? Many businesses spend the majority of their marketing budget on getting customers to their website or Facebook page. Did you know that most of the time they do not convert into customer until the 4th or 5th contact point. This can be fixed by putting in place systems that allow you to stay engaged with you potential clients until they convert into a paying client.

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