Search Engine Optimisation (SEO) is the most important element in any online marketing campaign. It is the process of optimising your website so that it appears in Google when a user performs a search for your product or service. It includes publishing useful and unique content on your website, and then optimising that content so it is search engine friendly (Google friendly).
Read more about Core SEO
Appearing at the top of the search engine results (especially Google) is a very effective way to generate free and long lasting traffic towards your website. It is the equivalent to operating a physical store in the best position in the most popular shopping mall.
With the Core SEO package, Choc Chip Digital will perform a number of essential and effective SEO tasks each month. This will include:
Keyword research and implementation
Blog writing, optimisation and publishing
Analytical reporting with recommendations
Adjustments to your website to ensure it is SEO friendly
Add On Packages
Google AdWords And Remarketing
Facebook Ads And Remarketing
Google AdWords is an online advertising platform built by Google. It works by paying to appear at the top of search results when a user searches using keywords related to your products or services. For example: if a user searches for ‘electrician’ you can pay Google to show an ad with a link to your website at the top of the search results. The AdWords platform will only charge you money when a user clicks on your ad.
Read more about Google AdWords
At Choc Chip Digital we strongly believe that Google AdWords is a highly effective form of online advertising. It is a great tool that helps instantly generate new customers for your business. The Core SEO package is a long term strategy that can sometimes take a couple of months to start showing results, therefore AdWords is a great companion that helps kick start your efforts early. AdWords is very sophisticated and allows you to select who your ads are shown to based on age, location, device etc.
With the Google AdWords package, Choc Chip Digital will perform the following tasks:
Register and setup your AdWords account
Perform keyword research and build a list of relevant keywords
Intall conversion tracking on your website to ensure that you are getting a return on investment from your ads
Perform a weekly analysis on the performance of your campaign and make necessary adjustments
Google AdWords Remarketing
Remarketing is the process of advertising directly to a group of people who have connected with your business. This is typically done through image ads that follow the user around the internet.
Read more about Google AdWords Remarketing
Why would you want to do this? You have already done most of the hard work in turning that user into a customer. The time, energy and money has been spent in driving users towards your website, but often they did not convert into paying customers. This can result from the user getting interrupted, not being ready to buy yet and a million other reasons… The idea behind remarketing is to re engage with those customers who visited your website but did not convert to customers. Through this re engagement, the goal is to convert a ‘warm lead’ into a customer.
Under the Google AdWords Remarketing package Choc Chip Digital will perform the following tasks:
Setup and integrate remarketing with your Google AdWords account
Using Facebook Ads you can promote your business on Facebook and Instagram. These types of ads are best suited to create demand for a product or service. For example: you run a clothing business and you need to build brand awareness by getting your brand in front of your target audience. This can be done with Facebook Ads.
Read more about Facebook Ads
The Facebook Ad system allows you to show ads to a very specific group of people. For example: males aged between 18 and 30 who live in Melbourne and are interested in sports. This is great for reaching people in your target demographic who are not actively searching for a product or service.
Under the Facebook Ads package Choc Chip Digital will perform the following tasks:
Setup and optimise a Facebook advertising account
Create a tailored Facebook Ad based on your business type and marketing objectives
Setup conversion tracking on your website to help measure the success of your campaign
Monitor and adjust campaign settings to ensure it is performing efficiently
Facebook Ads Remarketing
Facebook Remarketing is the process of directly advertising to people who have visited your website or liked you page. It is a great tool to use when trying to convert ‘warm leads’ into full paying customers.
Read more about Facebook Ads Remarketing
For example: someone has visited your clothing website and has added a product to their cart, but never ended up checking out. This customer would be considered a ‘warm lead’ now. Using the Facebook system you can present the user adverts reminding them about the product and offering a discount as an incentive to come back and complete the purchase.
Under the Facebook Ads Remarketing package, Choc Chip Digital will perform the following tasks:
Setup retargeting systems on your website
Integrate your existing Facebook Ads with remarketing (you will be able to both attract new customers and convert ‘warm leads’.)
A lead magnet is when you create some free content for your users to ‘warm them up’. This is typically in the form of a free video series, PDF guide etc. The goal of producing this is to have users provide their contact details in exchange for a free download.
Read more about Lead Magnets
For example: you could write a guide titled ‘10 Things Every Small Business Website Should Have’ and then have users submit their email address when they are downloading it.
This can be very beneficial for your business as it allows your to build an email list with potential customers who are interested in your product or service. Using this list you can do low cost promotion that is very targeted to your audience. This includes sending them email marketing and targeting them with Facebook Ads.
As part of the Lead Magnet package, Choc Chip Digital will perform the following tasks:
Create a PDF document providing useful information to your target audience
Setup a Mailchimp email marketing account
Integrate the Lead Magnet into your website so that it will collect users email addresses when they download
Email Marketing is one of the oldest and most effective forms of internet marketing. It is the process of sending out an email newsletters to an email list of past or potential customers. This is similar to physically mailing out a newsletter to your past clients, but it is much cheaper and results are more measurable.
Read more about Email Marketing
Using this process you are able to re engage with both your past and potential customers and reminding them about you and your products or services. It is especially helpful in maintaining brand awareness, advertising new products and promoting upcoming deals or discounts.
Under the Email Marketing package Choc Chip Digital will perform the following tasks:
Create a MailChimp email marketing account and load it with credits
Integrate MailChimp into your website so that you can begin collecting emails
Publish an email newsletter each month and integrate up to two of your blog posts
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Choc Chip Digital is a web design and digital marketing agency from Geelong empowering smart businesses to be more effective online, with less effort.