1. Search Engine Marketing
Every day, hundreds and thousands of people are having problems that businesses like yours can solve, and then searching for those solutions using major search engines like Google, Yahoo!, Bing, and others.
Unless you’re sitting at the top of the search results when these customers are making their searchers, or even somewhere on the first page of the search results, you’re going to have a hard time getting in front of the people who need your products and services the most.
Showing up on the second page, or worse, means that you’re going to see very minimal — if any at all — traffic to your website. When you show up on the first page, though, you’ll have a chance to turn the visitors that have their problems fresh in their mind into customers of your business.