Website Design for Recruitment and Employment Agencies

Recruitment and employment agencies have specific needs when it comes to web design. These types of companies seek out two specific kinds of visitors, job seekers and businesses hiring workers, which means that their websites should be designed by someone experienced in addressing these visitors.

From the moment these two potential customers visit your recruitment and employment agency’s website, they must be able to easily find out how they’re needs will be met in terms of finding a job or filling one.


As a recruitment or employment agency, your website must immediately speak about the types of job seekers who sign up with your site and the job providers registered with you. This is best done through branding, which means that your website’s images, company logo, text, and writing tone tells the visitor exactly what to expect from your company.

The look and feel of your recruitment and employment agency website should show a job provider or seeker, right away, if you provide services in the manual labor, blue collar, tech, medical, or entertainment field among other industries. It should reflect the energy of the industry. For instance, if you’re an agency that targets writers and publishers, you can feel free to be a bit creative and liberal in your website’s design. Depending on the field you work in, you will want to focus your branding on what’s appropriate and well received.


Since there are two types of visitors who will be seeking out your services, you’ll want to divide your website into specific areas for job seekers and job providers. Each kind of visitor will want information, pricing, and instructions for working with you that are pertinent to his or her needs.

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Employment Search

Job seekers visit a recruiting or employment agency to look for work. Job providers want to fill their open positions. Therefore, a good recruiting and employment website will have job listings that act as a means to a successful end for both of these parties. Also, a good website for an employment or recruiting agency will have a job search function that allows an individual to look for jobs based on criteria like a job’s city, state, zip code, salary, hours, and core duties.


It’s a good idea for your recruitment and employment agency to have a blog. Many people like to read blogs to learn about trends in hiring, expected wages for certain jobs, resume creation tips, and even interview preparation advice. Your company’s blog can address these topics and anything other bits of information you feel would be helpful to someone looking, or posting, a job.

As you plan for your recruitment and employment agency website, you should also consider including pictures of your team members and brief descriptions of their qualifications. It’s a great idea to list any organizations that you’re affiliated with that would boost your reputation as a recruiter. You can place any awards that you’ve won, or big contracts you’ve secured, on the home page of your website.

If you have a recruitment and employment agency, and you need a website designed that incorporates all of the necessities we’ve mentioned, contact us today. We are happy to speak with you about how we can best meet the needs of your company.

Website Design for Travel and Tourism

If you have a travel and tourism business, it’s important that you hire a web designer who knows how to create for your industry. A travel and tourism company has many unique and specific needs, and the designer you choose to build your website should know how to create a product that meets those needs.

There is no one-size-fits-all approach to web design. Each business’ website must speak something about the company and speak to the company’s customers. For a travel and tourism business, the way in which the website speaks will be different from that of a school, non-profit, or apparel business.

As you plan for your travel and tourism website, the following are some things that you’ll want to keep in mind and your designer will need to address.


Branding is critical when it comes to websites because it tells a site’s visitors right away what type of company they’ve connected with. If you sell travel, it’s not enough to brand yourself as simply a travel business. Your website must offer specifics about your services, the tours you provide, and the experience you offer. For instance, if you book honeymoons, your branding must clearly offer this information to your website visitor.

Do you focus on adventure, luxury, or budget travel? Through your branding, your website should tell the visitor about the types of trips that you offer. Do you plan foreign exchange or student work tours? Is your travel company one that markets to millennials with extra cash on their hands? Your branding, meaning your website’s colors, the tone of your copy, and your logo, should immediately show the website visitor what they can expect from you.

Contact and Locations Pages

Your travel and tourism website should have an easy-to-find contact page, so that anyone wanting more information about your tours can reach you. It should also clearly list your location, if you have a brick and mortar travel business. When someone is inquiring about booking travel, and after they’ve made travel reservations, they want to know that you’ll be easy to get a hold of should they have questions about their trip.

Traveling often involves a lot of money, and it sometimes comes with a bit of insecurity as a person visits a strange locale. To help your site visitors feel comfortable with you as a travel reservation agent, make sure your phone number, email address, social media links, directions to your location, and contact form are easy to find on your website.

Travel Packages and Deals

If you regularly sell travel packages or deals, you’ll want them to appear on your website’s home page. Discounts and specials shouldn’t get buried where someone has to go digging for them. As you talk about your packages and deals, make sure you clearly identify blackout dates, booking deadlines, prices, and booking instructions.


Travel and tour companies that are affiliated with local, national, or global travel organizations should indicate these partnerships on their websites. Has a well-known travel-rating website given you an award of excellence? Put this recognition on your website as well. When you show that you regularly do business with top travel organizations, you build credibility and gain the trust of your website visitors. These recognitions should be placed on your website’s home page in the sidebar or the footer.

Photo Gallery

There may not be a more effective way to entice your website visitors to book travel with you than including a photo gallery on your site. Choose professional photos reflecting several of the destinations you send your customers to. Make sure the file sizes of the photos are small, so that they load quickly whether a potential customer is viewing them on a computer or mobile device.

In addition to these must-haves, your travel and tourism website should include testimonials from happy customers and a call to action. Your website visitors should have clear instructions, via text or a button, that tells them what you want them to do next. If you need a new travel website, or if your website could use an upgrade so that it includes all of the points that we’ve mentioned, give us a call. We specialize in travel and tourism websites, and we’re happy to create a beautiful and effective site for you.

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Website Design for Fashion Brands

It can be difficult for a fashion brand to stand out from the crowd, because clothing companies are a dime a dozen. This means that if you have a fashion brand and are creating a website to showcase your line, everything about your clothing is going to need to have some kind of wow factor.

Luring in potential customers to your brand, and keeping current ones coming back for more of your apparel, doesn’t mean you have to do anything flashy or sell yourself as something you’re not. It does, however, suggest that your brand’s website must tell, in an instant, why someone would want to spend money on your clothing.


In order to succeed in the world of fashion, a clothing brand has to have something that distinguishes it from the thousands of others on the market. It needs to attract customers, with beautiful visuals and design, by offering a certain look and feel that the shopper wants to experience through clothing.

A good website for a fashion company, then, must present a brand image that makes a potential buyer, or a current customer, want to embody your look and feel. Hiring a web designer that knows how to use color, text, and photographs to create extreme interest in a target market, such as hipsters, fashionistas, or moms, is a must if sell clothing.


While color, choice of fonts, and tone of writing is important on a fashion brand’s website, images are probably the most critical thing for a fashion brand to address. A fashion brand’s website must have a lot of photos, and the photos have to be of professional quality like those you’d see from a high-end boutique or a top department store.

Even if your company is a small mom-and-pop operation, you need to compete with the big fashion magazines when it comes to displaying images of your clothing. Online shopping has changed the way that people purchase clothes. Instead of trying garments on, they’re relying on your photos of models in the clothes to convince them the pieces will look great on their body. This means that, above all, you need to focus your website efforts on quality images.

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Shopping Cart

The designer who creates your website will need to incorporate an easy-to-use shopping cart, so that people can buy your products. Your shopping cart should support many types of payments, and it would benefit you by offering opportunities for buyers to enter a coupon code for a discount. There are many great shopping cart providers that you can use along with your website, such as and These “out of the box” carts make it easy for you to load photos of your clothing into the cart and customize the look of the cart to match your other web pages.


When you have a website that’s heavy on photos, you must pay careful attention that your site loads quickly for visitors browsing on a computer or a mobile device. Photo files are often quite large, so make sure that your designer knows how to keep the quality of the images high while also making sure file size as low as possible.

Along with these key factors, it’s a good idea for a fashion brand to have software in place on the website’s backend that will allow measurement conversion. You’ll want to be able to monitor how much money you’re spending on driving traffic to your website in comparison to your actual sales from your site. This will help you decide if your web efforts are making you money or if something needs to be altered in terms of search engine optimization and advertising.

If you have a fashion brand and want a quality web designer, with experience developing websites for the fashion industry, feel free to contact us. We’re happy to speak with you about our custom solutions for helping your brand get noticed and for converting website visitors to paying customers.

Website Design For Schools

If you’re in charge of creating your school’s website, there are certain things that you’ll want to take into consideration. School websites have unique needs and they serve a specific purpose, so their design must address these needs and purposes.

Prospective students, and their parents, often carefully study school websites to determine if the entire school atmosphere is one that they feel good about. This means, that your website design has the power to sway some someone toward choosing your school or send them away to pick another. Even if your school is a public school and local kids from the area are assigned to you, you’ll best serve them and their families if you can provide valuable information throughout the school year on your website.

The following are some key points to consider when planning for your school’s web design or hiring a web designer.


If you hire a web designer to create your school’s website (and you should unless you know how to design yourself), you need to make sure that your designer has created websites for schools or knows what information is crucial to include in the design.

A good school website has these sections: About Us, School Values, Message from the Principle, and History. In addition, a good website for schools indicates the type of school (elementary, middle, high, public, or private). All of these sections should be clearly viewable on the home page, or they should be located on separate pages with the links to them easily identifiable on the home page.


To best serve students, prospective students, and parents, your school website should cover the areas of study that your school offers. It should give information about any special programs at the school (perhaps a standout music or drama program), and it should show anyone looking at it why your school is better than the others in the area.


Does your school have multiple campuses? If so, indicate their locations and why they are different from the main campus. Many students who are considering a school want to know what the area is like around the campus, so include this information as well. Is your school located in a bustling city? Is it close to an area known for hiring students from schools like yours (like near a fashion district or entertainment hub)? On your website, you’ll want to give students, and their parents, and idea of what they can from the campus in terms of parking, walkability to libraries and coffee shops, and the safety of the surrounding area.

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Your website should have a top-level domain in Australia. Try to get the domain name to match the name of your school exactly.


Your school’s website design should incorporate a blog. In your blog, you can write about special events at the school, important reminders, exam schedules, and anything else that would be important to students and parents. Printed newsletters with this type of information are long gone, and email newsletters are also dying away. Many people want to read a blog to learn about what’s going on, and they like having the option to receive updates when new articles are posted to the blog.

Other key areas to include on your school website include a calendar with daily events, a bell schedule, social media links, a photo gallery, awards or accomplishments, enrollment and campus size, tuition, and contact information. All of these points are necessary if you want to attract new students to your school and keep current students well informed.