Archive for month: December, 2015

Recruitment and employment agencies have specific needs when it comes to web design. These types of companies seek out two specific kinds of visitors, job seekers and businesses hiring workers, which means that their websites should be designed by someone experienced in addressing these visitors.

From the moment these two potential customers visit your recruitment and employment agency’s website, they must be able to easily find out how they’re needs will be met in terms of finding a job or filling one.

Branding

As a recruitment or employment agency, your website must immediately speak about the types of job seekers who sign up with your site and the job providers registered with you. This is best done through branding, which means that your website’s images, company logo, text, and writing tone tells the visitor exactly what to expect from your company.

The look and feel of your recruitment and employment agency website should show a job provider or seeker, right away, if you provide services in the manual labor, blue collar, tech, medical, or entertainment field among other industries. It should reflect the energy of the industry. For instance, if you’re an agency that targets writers and publishers, you can feel free to be a bit creative and liberal in your website’s design. Depending on the field you work in, you will want to focus your branding on what’s appropriate and well received.

Audience

Since there are two types of visitors who will be seeking out your services, you’ll want to divide your website into specific areas for job seekers and job providers. Each kind of visitor will want information, pricing, and instructions for working with you that are pertinent to his or her needs.

Employment Search

Job seekers visit a recruiting or employment agency to look for work. Job providers want to fill their open positions. Therefore, a good recruiting and employment website will have job listings that act as a means to a successful end for both of these parties. Also, a good website for an employment or recruiting agency will have a job search function that allows an individual to look for jobs based on criteria like a job’s city, state, zip code, salary, hours, and core duties.

Blog

It’s a good idea for your recruitment and employment agency to have a blog. Many people like to read blogs to learn about trends in hiring, expected wages for certain jobs, resume creation tips, and even interview preparation advice. Your company’s blog can address these topics and anything other bits of information you feel would be helpful to someone looking, or posting, a job.

As you plan for your recruitment and employment agency website, you should also consider including pictures of your team members and brief descriptions of their qualifications. It’s a great idea to list any organizations that you’re affiliated with that would boost your reputation as a recruiter. You can place any awards that you’ve won, or big contracts you’ve secured, on the home page of your website.

If you have a recruitment and employment agency, and you need a website designed that incorporates all of the necessities we’ve mentioned, contact us today. We are happy to speak with you about how we can best meet the needs of your company.

It can be difficult for a fashion brand to stand out from the crowd, because clothing companies are a dime a dozen. This means that if you have a fashion brand and are creating a website to showcase your line, everything about your clothing is going to need to have some kind of wow factor.

Luring in potential customers to your brand, and keeping current ones coming back for more of your apparel, doesn’t mean you have to do anything flashy or sell yourself as something you’re not. It does, however, suggest that your brand’s website must tell, in an instant, why someone would want to spend money on your clothing.

Branding

In order to succeed in the world of fashion, a clothing brand has to have something that distinguishes it from the thousands of others on the market. It needs to attract customers, with beautiful visuals and design, by offering a certain look and feel that the shopper wants to experience through clothing.

A good website for a fashion company, then, must present a brand image that makes a potential buyer, or a current customer, want to embody your look and feel. Hiring a web designer that knows how to use color, text, and photographs to create extreme interest in a target market, such as hipsters, fashionistas, or moms, is a must if sell clothing.

Images

While color, choice of fonts, and tone of writing is important on a fashion brand’s website, images are probably the most critical thing for a fashion brand to address. A fashion brand’s website must have a lot of photos, and the photos have to be of professional quality like those you’d see from a high-end boutique or a top department store.

Even if your company is a small mom-and-pop operation, you need to compete with the big fashion magazines when it comes to displaying images of your clothing. Online shopping has changed the way that people purchase clothes. Instead of trying garments on, they’re relying on your photos of models in the clothes to convince them the pieces will look great on their body. This means that, above all, you need to focus your website efforts on quality images.

Shopping Cart

The designer who creates your website will need to incorporate an easy-to-use shopping cart, so that people can buy your products. Your shopping cart should support many types of payments, and it would benefit you by offering opportunities for buyers to enter a coupon code for a discount. There are many great shopping cart providers that you can use along with your website, such as www.shopify.com and www.bigcommerce.com. These “out of the box” carts make it easy for you to load photos of your clothing into the cart and customize the look of the cart to match your other web pages.

Speed

When you have a website that’s heavy on photos, you must pay careful attention that your site loads quickly for visitors browsing on a computer or a mobile device. Photo files are often quite large, so make sure that your designer knows how to keep the quality of the images high while also making sure file size as low as possible.

Along with these key factors, it’s a good idea for a fashion brand to have software in place on the website’s backend that will allow measurement conversion. You’ll want to be able to monitor how much money you’re spending on driving traffic to your website in comparison to your actual sales from your site. This will help you decide if your web efforts are making you money or if something needs to be altered in terms of search engine optimization and advertising.

If you have a fashion brand and want a quality web designer, with experience developing websites for the fashion industry, feel free to contact us. We’re happy to speak with you about our custom solutions for helping your brand get noticed and for converting website visitors to paying customers.