Website Design for Fashion Brands

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It can be difficult for a fashion brand to stand out from the crowd, because clothing companies are a dime a dozen. This means that if you have a fashion brand and are creating a website to showcase your line, everything about your clothing is going to need to have some kind of wow factor.

Luring in potential customers to your brand, and keeping current ones coming back for more of your apparel, doesn’t mean you have to do anything flashy or sell yourself as something you’re not. It does, however, suggest that your brand’s website must tell, in an instant, why someone would want to spend money on your clothing.

Branding

In order to succeed in the world of fashion, a clothing brand has to have something that distinguishes it from the thousands of others on the market. It needs to attract customers, with beautiful visuals and design, by offering a certain look and feel that the shopper wants to experience through clothing.

A good website for a fashion company, then, must present a brand image that makes a potential buyer, or a current customer, want to embody your look and feel. Hiring a web designer that knows how to use color, text, and photographs to create extreme interest in a target market, such as hipsters, fashionistas, or moms, is a must if sell clothing.

Images

While color, choice of fonts, and tone of writing is important on a fashion brand’s website, images are probably the most critical thing for a fashion brand to address. A fashion brand’s website must have a lot of photos, and the photos have to be of professional quality like those you’d see from a high-end boutique or a top department store.

Even if your company is a small mom-and-pop operation, you need to compete with the big fashion magazines when it comes to displaying images of your clothing. Online shopping has changed the way that people purchase clothes. Instead of trying garments on, they’re relying on your photos of models in the clothes to convince them the pieces will look great on their body. This means that, above all, you need to focus your website efforts on quality images.

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Shopping Cart

The designer who creates your website will need to incorporate an easy-to-use shopping cart, so that people can buy your products. Your shopping cart should support many types of payments, and it would benefit you by offering opportunities for buyers to enter a coupon code for a discount. There are many great shopping cart providers that you can use along with your website, such as www.shopify.com and www.bigcommerce.com. These “out of the box” carts make it easy for you to load photos of your clothing into the cart and customize the look of the cart to match your other web pages.

Speed

When you have a website that’s heavy on photos, you must pay careful attention that your site loads quickly for visitors browsing on a computer or a mobile device. Photo files are often quite large, so make sure that your designer knows how to keep the quality of the images high while also making sure file size as low as possible.

Along with these key factors, it’s a good idea for a fashion brand to have software in place on the website’s backend that will allow measurement conversion. You’ll want to be able to monitor how much money you’re spending on driving traffic to your website in comparison to your actual sales from your site. This will help you decide if your web efforts are making you money or if something needs to be altered in terms of search engine optimization and advertising.

If you have a fashion brand and want a quality web designer, with experience developing websites for the fashion industry, feel free to contact us. We’re happy to speak with you about our custom solutions for helping your brand get noticed and for converting website visitors to paying customers.

Website Design For Schools

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If you’re in charge of creating your school’s website, there are certain things that you’ll want to take into consideration. School websites have unique needs and they serve a specific purpose, so their design must address these needs and purposes.

Prospective students, and their parents, often carefully study school websites to determine if the entire school atmosphere is one that they feel good about. This means, that your website design has the power to sway some someone toward choosing your school or send them away to pick another. Even if your school is a public school and local kids from the area are assigned to you, you’ll best serve them and their families if you can provide valuable information throughout the school year on your website.

The following are some key points to consider when planning for your school’s web design or hiring a web designer.

Design

If you hire a web designer to create your school’s website (and you should unless you know how to design yourself), you need to make sure that your designer has created websites for schools or knows what information is crucial to include in the design.

A good school website has these sections: About Us, School Values, Message from the Principle, and History. In addition, a good website for schools indicates the type of school (elementary, middle, high, public, or private). All of these sections should be clearly viewable on the home page, or they should be located on separate pages with the links to them easily identifiable on the home page.

Education

To best serve students, prospective students, and parents, your school website should cover the areas of study that your school offers. It should give information about any special programs at the school (perhaps a standout music or drama program), and it should show anyone looking at it why your school is better than the others in the area.

Campuses

Does your school have multiple campuses? If so, indicate their locations and why they are different from the main campus. Many students who are considering a school want to know what the area is like around the campus, so include this information as well. Is your school located in a bustling city? Is it close to an area known for hiring students from schools like yours (like near a fashion district or entertainment hub)? On your website, you’ll want to give students, and their parents, and idea of what they can from the campus in terms of parking, walkability to libraries and coffee shops, and the safety of the surrounding area.

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URL

Your website should have a top-level .edu.au domain in Australia. Try to get the domain name to match the name of your school exactly.

Blog

Your school’s website design should incorporate a blog. In your blog, you can write about special events at the school, important reminders, exam schedules, and anything else that would be important to students and parents. Printed newsletters with this type of information are long gone, and email newsletters are also dying away. Many people want to read a blog to learn about what’s going on, and they like having the option to receive updates when new articles are posted to the blog.

Other key areas to include on your school website include a calendar with daily events, a bell schedule, social media links, a photo gallery, awards or accomplishments, enrollment and campus size, tuition, and contact information. All of these points are necessary if you want to attract new students to your school and keep current students well informed.