Marketing your business online is one of the most cost effective strategies you can use to grow your business. When you work with Choc Chip Digital, we’ll build customised online marketing plans tailored specifically to your business, your target customer, and the products and services that you offer.
The end result is you bringing in more targeted traffic to your website, giving you a chance to convert more of those visitors into paying customers. And this happens while we stay within your budget, delivering a solid ROI on your campaigns, and increasing your bottom line.
There are 3 major strategies that we’ll utilise to help grow your business, with each having their own unique set of benefits.
1. Search Engine Marketing
Every day, hundreds and thousands of people are having problems that businesses like yours can solve, and then searching for those solutions using major search engines like Google, Yahoo!, Bing, and others.
Unless you’re sitting at the top of the search results when these customers are making their searchers, or even somewhere on the first page of the search results, you’re going to have a hard time getting in front of the people who need your products and services the most.
Showing up on the second page, or worse, means that you’re going to see very minimal — if any at all — traffic to your website. When you show up on the first page, though, you’ll have a chance to turn the visitors that have their problems fresh in their mind into customers of your business.
2. Social Media Marketing
When it comes to reaching the masses, building your brand image, and generating leads, getting in front of your customers where they spend a majority of their time is the best way to do it.
Major social media platforms provide you with the perfect opportunity to stay in front of them, using extremely cost effective strategies.
You can’t just put your products and services in front of users on sites like Facebook, Pinterest, Instagram, or Twitter, though.
You need to have a firm understanding of how the audiences on these platforms operate, how to warm them up to your offers, and then how to convert them into paying customers down the road.
3. Referral Marketing
One of the oldest, and still best ways to grow your business is through referrals from your existing customers. Our combination of online marketing strategies, when coupled with classic referral marketing, put you in the position to build a solid foundation for your business.
Working with us, we’ll help you create the online campaigns you need, and then help you put together the missing pieces of the puzzle to turn your existing customers into raving cheerleaders for your brand, sending you consistent referral traffic that you don’t have to pay for!
While these are just some of the strategies that we use to help businesses like yours grow every day, it’s not all of the tools we have in our toolbox. To uncover how we can grow your bottom line, and start bringing in more customers to your website, you’ll need to reach out to us.
At Choc Chip Digital, we’ll work together to identify who your target customers are, and develop a unique plan of attack for keeping your business in front of them everywhere they go.