Major Google update means Social Media is more important than ever

Posted on January 27, 2012 in News, SEO and Internet Marketing

Google+ social results

Earlier this month Google announced an update to its search engine to include personal information from its social network Google+.

This is one of the largest shifts we've ever seen in how Google delivers search results, as it means that sites that are popular within your social circle online will appear higher in your search results.

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How to use Facebook to your advantage

Posted on January 23, 2012 in SEO and Internet Marketing, Small Business

Get your business on Facebook

It's well-known that social media is now the number one reason people use the internet, and Facebook is by far the largest social media site.

So it's not suprising that there's a lot of buzz around getting your business on Facebook.

But is it right for you?

Facebook is social. Building relationships with your customers is a good thing, but whether Facebook as a medium will work for you depends on your audience and your market.

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Clients tell the story

Forgive a slightly self-indulgent post but it's the start of the year and it's a good time to be introspective and retrospective.

We were lucky enough to work with some great clients in 2011 but in all the busy-ness not enough of them have made it onto chocchip.com.au as examples of our work.

Featuring the sites in our portfolio is a great way to show the visuals of what we do, but it's harder to show the work that goes into marketing, strategy and the relationship we have with our clients.

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Give your site Mojo

Posted on December 19, 2011 in News, SEO and Internet Marketing

Web Mojo SEO

Does your website perform the way it should?

Choc Chip has exciting news: Web Mojo is our new SEO and Internet Marketing service that makes your website work as a marketing and sales tool.

Even the best website is only useful if people find and use it. This is even more true as the increase of 'smart' mobile phones gives peope the ability to search wherever they are.

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Kids don't understand print magazines

Posted on November 2, 2011 in Just for Fun

Watch this video of a baby trying to use a print magazine like it's an iPad. You can sense how confusing it is that things don't move or zoom when using the classic 'swipe' or 'pinch' movements that we're now used to on these devices.

It's amazing to think about what sort of interface this baby will feel comfortable with when they're 16 years old!

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