Google Maps and Your Business
Posted on April 30, 2012 in First Principles, SEO and Internet Marketing, Small Business
There is an easy way for your business to get some serious exposure on the largest search engine in the world without costing a cent. And no, I'm not talking about SEO.
When it comes to getting your business on the map it turns out that - quite literally - Google Maps can catapult your online presence.
New "Timeline" on Facebook fan pages
Posted on April 4, 2012 in News, SEO and Internet Marketing
If you've got a business page set up on Facebook you will have noticed that the layout of the page changed significantly at the end of March.
The new look is known as the 'Timeline' and shows your updates, events and photos chronologically. It also has a large header graphic area termed a 'cover photo' and the menus and other information items have moved around the screen.
Website window dressing
Posted on February 23, 2012 in SEO and Internet Marketing
If you think of your website like a physical store, then the equivalent of window frontage would be your Google listing.
Your listing in Google is what people see before they enter your site. So, just like window dressing, make sure it entices viewers to enter.
Unlike a shop window, you have very little visual control over your listing, but we can control the written copy to a large extent.
Major Google update means Social Media is more important than ever
Posted on January 27, 2012 in News, SEO and Internet Marketing
Earlier this month Google announced an update to its search engine to include personal information from its social network Google+.
This is one of the largest shifts we've ever seen in how Google delivers search results, as it means that sites that are popular within your social circle online will appear higher in your search results.
How to use Facebook to your advantage
Posted on January 23, 2012 in SEO and Internet Marketing, Small Business
It's well-known that social media is now the number one reason people use the internet, and Facebook is by far the largest social media site.
So it's not suprising that there's a lot of buzz around getting your business on Facebook.
But is it right for you?
Facebook is social. Building relationships with your customers is a good thing, but whether Facebook as a medium will work for you depends on your audience and your market.
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