New 'smartphone' sales have overtaken desktop PCs this year, meaning millions more people can now view the web on their mobile phone.
Is your website ready?
It's not hard to make your website look and work the same on a mobile device as it does on a desktop PC. Most modern websites can achieve that.
But it makes more sense to offer a different experience to mobile viewers in many cases.
Why? It's not just the screen size that is a factor. Mobile users often have different motivations and are in a different environment.
Your logo is the most important part of your business branding.
It needs to convey the right message to your audience.
It needs to tell them something about who you are and show them your core values.
But it doesn't need to sell your products or services for you - that's what the rest of your marketing is for.
Think of some big technology companies out there: Microsoft, Apple, Google, IBM, Dell, Facebook.
I had an interesting experience on the road last week that made me think of how the decisions we make as travellers should affect website design.
Recently a friend asked me to look at a website he's creating for a church organisation he's part of.
My friend is not a website designer by trade but he's done a fairly good job with the site. There were a few things I told him to change, but I went easy on him for the most part. One thing I was adamant he remove is the 'search the web using Google' box he had place in the header on the front page.
'But if I put it on there people will bookmark this page and use it regularly,' he said.
No, they won't.
One of the most exciting things that your business website can do is increase the recognition and perception of your brand.
As a small to medium business, increasing your brand's fame is often one purpose among many in the marketing and advertising that you do both online and in other media.
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