The term ‘digital footprint’ has been around for a while with customers becoming increasingly aware of the online trail they leave behind. Predominately in terms of personal data and the subsequent privacy issues this leads to. Yet, while this term is prevalent in the consumer sector, in the business space the notion of a digital footprint takes an equally, if not arguably more important role, albeit one that often remains comparatively understated.
We hear a lot about businesses needing to be ‘digital’, but being digital is not the same as ensuring a positive – and secure – digital footprint.
Just because you are online and searchable, it does not mean that your enterprise’s virtual identity is represented as you would like it to be or even as you think it is.
In this video Chris Waters from Pixel Splash Website Design gives a brief overview of what a digital footprint is and how it might be effecting your Geelong small business.
If your also interested in learning more about the Digtial Geelong campaign you can read more here.
As always if you have any questions about the video or want to contact us directly concerning website development visit our contact us page or contact us directly via email at inf0@pixelsplash.com.au or call 03 5243 9817.
