How to send emails that aren't spam
Posted on August 12, 2009 in Blog, Internet Marketing, Online Resource
Email is a cheap way to reach large numbers of people. We suggest that every business should have an email list that they send to regularly as part of their online marketing strategy.
But when does sending email become spam?
Spam is essentially unwanted email. If you make sure your readers are recieving quality content, know who you are and have the opportunity to unsubscribe if they want to, then there will rarely be any problems.
The Spam Act 2003
In Australia the Spam Act 2003 makes it illegal to contact anyone by email without their prior consent - which means that any email you send to someone without asking them first could be considered a breach if interpreted strictly.
Bing!
Posted on July 12, 2009 in Blog, First Principles, News, Online Resource
Bing is a new search engine created by Microsoft as the latest tool in its campaign to take control of the web. But can it outshine Google?
At first glance, Bing appears to be based so closely on Google that it's hard to spot any real differences.
The design itself looks like Google, despite the added background images. Yes, there's the search box. Yes, there's the go button. Yes, there's the links to other types of content searches, like image and video.
The returned results page is even displayed in a similar fashion to Google's results.
Make Your Mark and Protect Your Creative with new IP & copyright guides
Posted on January 5, 2009 in Online Resource
Have you ever wondered how copyright affects you or who owns the copyright to your graphic design?
Design Victoria has recently launched two guides to help you understand in simple language how copyright works in Australia. While aimed at graphic and industrial designers, these guides are a useful reference for anyone who has a brand, trademark, website or other graphic material they wish to protect.
Make Your Mark - A Guide to Intellectual Property for Australia’s Industrial Designers contains practical information and case studies to explain IP (Intellectual Property) protection, copyright and related issues. This guide is aimed at industrial designers and inventors who want to protect their business ideas.
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