Book Review: The E-Myth Revisited
Posted on January 12, 2009 in Book Review
"Why Most Small Businesses Don't Work and What to Do About It" is the apt subtitle for Michael E. Gerber's 2nd edition of the classic E-Myth.
This book looks at several common reasons that small and micro businesses fail to make profit or longevity.
Gerber's main premise is that many small businesses are started by technicians who work in a normal job, have the skills to perform a task and in a flash of entrepeneruship think that they'd be better off being their own boss. So they start a business doing what they know best - but discover that although they know their technical work very well (hairdressing, pie-baking, web designing etc) they have no skills or experience with the many other jobs required to run a business (for example accounting, marketing, advertising, management, staff training etc).
Book Review: The New Rules of Marketing and PR
Posted on December 6, 2008 in Blog, Book Review
I've just finished reading The New Rules of Marketing and PR by David Meerman Scott, a book in which the author discusses how to use news releases, blogs, podcasting, viral marketing and online media to help your busines by reaching buyers directly.
There are a couple of different things that this book tries to do. Firstly, it introduces the 'new' web 2.0 technologies - things like blogs, podcasts, videos etc - in a way that will give a beginner an understanding of what they are and how they work. It then talks about how business can use these tools to reach buyers in a new way.
One of the most important things that Scott recognises about online media is the difference between the way the user interacts with your website and your offline forms of advertising.
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