Submitted by James on Mon, 26/07/2010 - 2:13pm.
I can’t remember the last time I saw Old Spice products on a supermarket or chemist shelf, but that’s because I wasn’t looking out for them. The Old Spice guy has ensured that, like buying a new car and then seeing it everywhere you look, Old Spice products will again start floating across our radars.
Old Spice is an old brand and this marketing campaign is a clever way to update it and make it relevant to a younger market.
What started as a clever series of Old Spice commercials has become a viral web phenomenon. The sole star of the commercials, the enigmatic Isaiah Mustafa, is having great fun making the most of it and is becoming more famous than the product he’s promoting.
Mustafa, a former American football player, has won global attention as "The Man Your Man Could Smell Like”. He’s also appeared on Oprah and signed a talent deal with US network NBC.
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