If you think of your website like a physical store, then the equivalent of window frontage would be your Google listing.
Your listing in Google is what people see before they enter your site. So, just like window dressing, make sure it entices viewers to enter.
Unlike a shop window, you have very little visual control over your listing, but we can control the written copy to a large extent.
By using a meta tag we can give your page a 'description' that Google will use in most cases as the text on your listing. The page 'title' tag is what shows in the heading.
We can then also arrange your navigation in a way that if you're the top listing you will get the 'sub-page' navigation showing directly in Google.
It is important to tweak the title, description and navigation so that Google itself lists your site more often, and SEO experts often put key words into these areas to help a page appear moreoften in Google. But it is also important to write attractive copy here so that when your listing does appear, people click through.
Like a shop window, your listing should make people want to come inside.
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