How to use Facebook to your advantage
Posted on January 23, 2012 in SEO and Internet Marketing, Small Business
It's well-known that social media is now the number one reason people use the internet, and Facebook is by far the largest social media site.
So it's not suprising that there's a lot of buzz around getting your business on Facebook.
But is it right for you?
Facebook is social. Building relationships with your customers is a good thing, but whether Facebook as a medium will work for you depends on your audience and your market.
Your website should not be fun!
Posted on February 18, 2011 in First Principles, SEO and Internet Marketing, Small Business
"I want people to have fun using our website."
Clients sometimes say this, and the intention is good: they want their customers to be happy with their site.
But unless you are a games company, "having fun" is not what your customers want.
Your website visitors want to book a ticket, find a contact, use a tool or say hello. They don't want to be distracted by coloured icons, special offers, spinning logos, games or other things that aren't directly relevant to completing their task.
Designing a media relations strategy - Geelong workshop
Posted on January 14, 2010 in Geelong, Small Business
Design Victoria is running a workshop in Geelong to help local businesses create and maintain a successful media relations strategy.
Small Business website provides support from ATO
Posted on December 10, 2009 in Resources, Small Business
The Australian Government today launched a new Small Business Support website to help people starting or running a small business understand their legal and tax obligations.
The site talks about starting a business and covers topics like tax, record keeping and becoming an employer. It also helps you understand your entitlements and has a list of places that can give you more help.
Fair Work for Small Business website
Posted on September 15, 2009 in Resources, Small Business
Are you having trouble understanding the new Fair Work Act? Have you even thought about it yet?
This act came into affect on 1st July 2009 and controls how your small business employs staff.
Luckily, the Federal Government this week released the Fair Work for Small Business website to help small business operators to understand their rights and responsibilities.
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