Self-publish online, with Kindle

Posted by on December 11, 2012 in News, SEO and Internet Marketing, Small Business

The Amazon Kindle

The Kindle is Amazon's tablet device designed specifically for reading Ebooks.

The name Kindle comes from its dictionary definition, which means to ignite something. With this in mind, there is something very interesting happening in the world of Ebooks and Ereading platforms right now.

Recently Kindle also released a free app for iPhones, iPads, Android devices and both Apple and PC computers.

This means readers can access the entire Kindle library from any tablet device, rather than having to buy specific Kindle hardware.

Continue Reading »

Upcoming training: How To Get Your Website Found in Google

Posted by on October 1, 2012 in News, Geelong, SEO and Internet Marketing

Get Your Website Found in Google

More details will be posted here when the next course running times become available.

Do you have a website and want to be found in Google?

Some of the topics we'll cover include:

Week 1: Researching your niche

  • The benefits of a good Google presence
  • Researching high-value key words that will give ROI
  • Free tools and methodical research
  • Measuring success

Week 2: How to get your website found in Google

Continue Reading »

Recent Google Updates and Changes in Search

Posted by on May 28, 2012 in News, SEO and Internet Marketing

April marked a huge month for changes in Google and the way it returns search results. A recorded 52 updates to Google's algorithm were made during this time marking the biggest shake-up in SEO's history.

The two largest updates were code-named 'Panda' and 'Penguin', and mainly target web spam, low quality and over-optimised sites. These updates were both adjustments to automatic filters, not manual penalties, and therefore they disrupted a lot of site rankings both fairly and unfairly.

Continue Reading »

Social Media Management – All on the Same Page?

Posted by on May 18, 2012 in News, SEO and Internet Marketing, Small Business

Hootsuite Social Media Dashboard

With the inescapable rise of social media into marketing for business it can be hard to stay on top of all your accounts like Facebook, Twitter and LinkedIn.

Thankfully, Hootsuite allows you to create and schedule posts to all your social media outlets from one place. You can write a single update that automatically gets posted to Facebook, Twitter, and whatever other social platforms you have set up.

Hootsuite allows a free trial, designed to impress you towards paid membership.

Continue Reading »

Google Maps and Your Business

Posted by on April 30, 2012 in First Principles, SEO and Internet Marketing, Small Business

Google Maps results - Geelong Hairdressers

There is an easy way for your business to get some serious exposure on the largest search engine in the world without costing a cent. And no, I'm not talking about SEO.

When it comes to getting your business on the map it turns out that - quite literally - Google Maps can catapult your online presence.

Continue Reading »