Major Google update means Social Media is more important than ever
Posted on January 27, 2012 in News, SEO and Internet Marketing
Earlier this month Google announced an update to its search engine to include personal information from its social network Google+.
This is one of the largest shifts we've ever seen in how Google delivers search results, as it means that sites that are popular within your social circle online will appear higher in your search results.
How to use Facebook to your advantage
Posted on January 23, 2012 in SEO and Internet Marketing, Small Business
It's well-known that social media is now the number one reason people use the internet, and Facebook is by far the largest social media site.
So it's not suprising that there's a lot of buzz around getting your business on Facebook.
But is it right for you?
Facebook is social. Building relationships with your customers is a good thing, but whether Facebook as a medium will work for you depends on your audience and your market.
Give your site Mojo
Posted on December 19, 2011 in News, SEO and Internet Marketing
Does your website perform the way it should?
Choc Chip has exciting news: Web Mojo is our new SEO and Internet Marketing service that makes your website work as a marketing and sales tool.
Even the best website is only useful if people find and use it. This is even more true as the increase of 'smart' mobile phones gives peope the ability to search wherever they are.
Are you ready for mobile?
Posted on July 15, 2011 in Design, First Principles, SEO and Internet Marketing
New 'smartphone' sales have overtaken desktop PCs this year, meaning millions more people can now view the web on their mobile phone.
Is your website ready?
It's not hard to make your website look and work the same on a mobile device as it does on a desktop PC. Most modern websites can achieve that.
But it makes more sense to offer a different experience to mobile viewers in many cases.
Why? It's not just the screen size that is a factor. Mobile users often have different motivations and are in a different environment.
Your website should not be fun!
Posted on February 18, 2011 in First Principles, SEO and Internet Marketing, Small Business
"I want people to have fun using our website."
Clients sometimes say this, and the intention is good: they want their customers to be happy with their site.
But unless you are a games company, "having fun" is not what your customers want.
Your website visitors want to book a ticket, find a contact, use a tool or say hello. They don't want to be distracted by coloured icons, special offers, spinning logos, games or other things that aren't directly relevant to completing their task.
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