How to send emails that aren't spam
Posted on August 12, 2009 in Blog, Internet Marketing, Online Resource
Email is a cheap way to reach large numbers of people. We suggest that every business should have an email list that they send to regularly as part of their online marketing strategy.
But when does sending email become spam?
Spam is essentially unwanted email. If you make sure your readers are recieving quality content, know who you are and have the opportunity to unsubscribe if they want to, then there will rarely be any problems.
The Spam Act 2003
In Australia the Spam Act 2003 makes it illegal to contact anyone by email without their prior consent - which means that any email you send to someone without asking them first could be considered a breach if interpreted strictly.
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