Google Maps and Your Business
Posted on April 30, 2012 in First Principles, SEO and Internet Marketing, Small Business
There is an easy way for your business to get some serious exposure on the largest search engine in the world without costing a cent. And no, I'm not talking about SEO.
When it comes to getting your business on the map it turns out that - quite literally - Google Maps can catapult your online presence.
Are you ready for mobile?
Posted on July 15, 2011 in Design, First Principles, SEO and Internet Marketing
New 'smartphone' sales have overtaken desktop PCs this year, meaning millions more people can now view the web on their mobile phone.
Is your website ready?
It's not hard to make your website look and work the same on a mobile device as it does on a desktop PC. Most modern websites can achieve that.
But it makes more sense to offer a different experience to mobile viewers in many cases.
Why? It's not just the screen size that is a factor. Mobile users often have different motivations and are in a different environment.
Your logo is who you are
Posted on March 16, 2011 in Design, First Principles
Your logo is the most important part of your business branding.
It needs to convey the right message to your audience.
It needs to tell them something about who you are and show them your core values.
But it doesn't need to sell your products or services for you - that's what the rest of your marketing is for.
Think of some big technology companies out there: Microsoft, Apple, Google, IBM, Dell, Facebook.
Your website should not be fun!
Posted on February 18, 2011 in First Principles, SEO and Internet Marketing, Small Business
"I want people to have fun using our website."
Clients sometimes say this, and the intention is good: they want their customers to be happy with their site.
But unless you are a games company, "having fun" is not what your customers want.
Your website visitors want to book a ticket, find a contact, use a tool or say hello. They don't want to be distracted by coloured icons, special offers, spinning logos, games or other things that aren't directly relevant to completing their task.
To Flash or not to Flash?
Posted on February 14, 2011 in First Principles
Flash used to be the de-facto standard for animation on the web, being used for everything from image slideshows to slide-out menus.
But better technologies now exist for these simple animation tasks and we've been recommending against Flash in most situations for quite a while.
Here's three quick reasons:
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