As technology expands we are using our phones, ipads and other tablets more and more. A recent research study 'Australian Smartphone Market Study 2011-2015' by Telsyte has predicted that by 2015, 90% of all Australian mobiles will be smart phones.
With this trend in mind, here are some things to consider when it comes to your business and being mobile-friendly.
When it comes to getting your business on the map it turns out that - quite literally - Google Maps can catapult your online presence.
New 'smartphone' sales have overtaken desktop PCs this year, meaning millions more people can now view the web on their mobile phone.
Is your website ready?
It's not hard to make your website look and work the same on a mobile device as it does on a desktop PC. Most modern websites can achieve that.
But it makes more sense to offer a different experience to mobile viewers in many cases.
Why? It's not just the screen size that is a factor. Mobile users often have different motivations and are in a different environment.
Your logo is the most important part of your business branding.
It needs to convey the right message to your audience.
It needs to tell them something about who you are and show them your core values.
But it doesn't need to sell your products or services for you - that's what the rest of your marketing is for.
Think of some big technology companies out there: Microsoft, Apple, Google, IBM, Dell, Facebook.
"I want people to have fun using our website."
Clients sometimes say this, and the intention is good: they want their customers to be happy with their site.
But unless you are a games company, "having fun" is not what your customers want.
Your website visitors want to book a ticket, find a contact, use a tool or say hello. They don't want to be distracted by coloured icons, special offers, spinning logos, games or other things that aren't directly relevant to completing their task.
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