Book Review: The Tipping Point
Posted on February 5, 2011 in Book Review
It's been over ten years since The Tipping Point by Malcolm Gladwell was originally published but a re-reading of it this Summer reminded me of all the reasons I liked it the first time around.
It's not really a business or a marketing book, although it talks about both.
Rather, it's an investigation into why some products and trends take off while many others don't.
Book Review: I Want What She's Having
Posted on October 26, 2009 in Book Review
Naomi Simson is one of Australia's lauded young business entrepreneurs and I Want What She's Having is her book describing the building of her successful corporate gift business, RedBallon.
Book Review: Getting to Yes
Posted on October 19, 2009 in Book Review
Negotiating is an important beginning to many projects or agreements, and no matter what sort of business you're in you will need to ne
Book Review: Smart Start-Ups by David Silver
Posted on March 10, 2009 in Book Review, Small Business
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